“Štrudlica” stands for a new concept of baking homemade pastries from Vojvodina. This interior brings together traditional Vojvodina architecture and contemporary design. The design involved a complete re-think of the nature of pastry shops.

The shape of pastries and the architecture of Vojvodina house served as an inspiration for the design of this interior. Wooden windows and fence as exterior elements of traditional Vojvodina house were introduced in the interior space. Bright colours and carefully selected natural materials are the key features of this interior.

The design included a complete visual identity of the company, as well.